The advisory group provides guidance on important decisions that make the Super Bowl a memorable experience.

Dana Bailey
Co-Chair of St. Paul Initiatives Committee, Chief of Staff to Mayor Chris Coleman

Melanie Benjamin
Chief Executive/Tribal Chairwoman, Mille Lacs Band of Ojibwe Indians

Matt Birk
Director of Football Development, National Football League

Mayor Ardell Brede
Mayor of Rochester

Carly Broderick
Chair of Retail Committee, President of Brodstone Consulting

Bonnie Carlson
President & CEO, Bloomington Convention & Visitors Bureau

Madonna Carr
Chair of Hotels & Venues Committee, Vice President of Destination Services, Meet Minneapolis

Jay Debertin
CEO, CHS

John Choi
Ramsey County Attorney

Mayor Chris Coleman
City of Saint Paul

Wilfrid Cleveland
President, Ho-Chunk Nation

Brian Cornell
CEO, Target

Steve Cramer
Chair of Wayfinding Committee, President & CEO of Minneapolis Downtown Council and DID

Spencer Cronk
City Coordinator, City of Minneapolis

Deniz Cultu
Chair of Risk Management Committee, Partner, McKinsey & Co.

Christopher Doleman
Minnesota Vikings Alumni (1985-1993, 1999)

Tanya Dreesen
Chair of VIP Committee, VP of Partnerships Activation & Special Projects, Minnesota Vikings

Adam Duininck
Chair, Metropolitan Council

John Edman
Co-Chair of Tourism Marketing Committee, Director of Explore Minnesota

Tim Flynn
Chair of Finance Committee, Former Chairman & CEO of KPMG

Ben Fowke
CEO, Xcel Energy

Matt Furman
Chief Communications and Public Affairs Officer, Best Buy

Chris Gade
Chair of Public Affairs, Mayo Clinic

Bud Grant
Former Minnesota Vikings Head Coach

Kurt Hagen
EVP of Development, Mall of America

MayKao Hang
President, Amherst H. Wilder Foundation

Trista Harris
President, Minnesota Council on Foundations

Gary Hendrickson
Former CEO, Valspar

Mayor Betsy Hodges
City of Minneapolis

Randy Hogan
CEO, Pentair

Deborah Hopp
Vice President of Publishing, MSP Communications

Chief Medaria Arradondo
Chair of Public Safety Committee, Minneapolis Police Department

Shawtera Hardy
Commissioner of the Minnesota Department of Employment and Economic Development

Shelly Ibach
CEO, Sleep Number

John Jarvis
Chair of Marketing & Promotion Committee, Chief Creative Officer, The Lacek Group

Eric Jolly
Chair of Legacy Advisory Board, President & CEO, Minnesota Philanthropy Partners

Mayor Elizabeth Kautz
City of Burnsville

Wanda Kirkpatrick
Chair of Business Connect Committee, Director of Equal Opportunity, Met Council

John Klinkenberg
Chair of Risk Management Committee Managing Partner of Paragon Insurance Group

Steve LaCroix
Chair of Minnesota Welcome Committee, Executive Vice President & CMO, Minnesota Vikings

Cyndi Lesher
Chair of Volunteer Committee, Former CEO of Northern States Power Company

Kevin Lindsey
Commissioner of Minnesota Department of Human Rights

Doug Loon
President, Minnesota Chamber of Commerce

David MacLennan
CEO, Cargill

Tim Mapes
CMO, Delta Air Lines

Terry Mattson
President & CEO, Visit Saint Paul and the RiverCentre Authority

Bill McCarthy
President, Minnesota AFL-CIO

Shannon Full
President, TwinWest Chamber of Commerce

Harry Melander
President, Minnesota Building and Construction Trades Council

Ozzie Nelson
Chair of Warming Huts Committee, Chairman & CEO, Nelson Architecture

Wendy Nelson
Chair of Legacy Advisory Board

Danny Olson
Chair of Digital Marketing Committee, Vice President of Consumer Marketing, Weber Shandwick

Jim Owens
CEO, H.B. Fuller

John Pacheco
President and CEO, Latino Chamber of Commerce of Minnesota

Justice Alan Page
Former Minnesota Supreme Court Justice & Minnesota Vikings player (1967-1978)

Eric Pehle
Chair of Communications Committee, EVP and General Manager, Weber Shandwick

Chris Policinski
CEO, Land O’Lakes

Jill Renslow
Chair of Media Party Committee, SVP of Business Development & Marketing, Mall of America®

Sondra Samuels
President & CEO, Northside Achievement Zone

Maya Santamaria
Owner, Sanatamaria Broadcasting

Ben Shardlow
Chair of Sustainability Committee, Director of Public Realm Initiatives at Minneapolis DID

Katie Clark Sieben
Former Commissioner, Department of Employment and Economic Development

Dimitrios Smyrnios
CEO, Schwan's Company

Jonathan Weinhagen
President and CEO, Minneapolis Regional Chamber of Commerce

Chanda Smith-Baker
Senior Vice President, Community Impact, Minneapolis Foundation

Barbara Hamilton Sustad
Chair of Arts, Music & Theater Committee, Chief Marketing Officer, Nemer Fieger

Patrick Talty
GM, U.S. Bank Stadium

Craig Taylor
Director, City of Minneapolis CPED

Melvin Tennant
Co-Chair of Tourism Marketing Committee, CEO of Meet Minneapolis

Anna Thill
President, Visit Mankato

Carin Thomas
Chair of Fundraising Committee, SVP Wealth Management, UBS Financial Services

Inge Thulin
CEO, 3M

Sandra Vargas
Former CEO & President, Minneapolis Foundation

Kevin Warren
Chief Operating Officer, Minnesota Vikings

Scott Wine
CEO, Polaris

Mayor Gene Winstead
City of Bloomington

Joanne Whiterabbit
Executive Director, Minnesotan American Indian Chamber of Commerce

Andrew Zimmern
Chair of Cuisine Committee, American television personality, chef, food writer, and teacher