We are the Bold North: Home of Super Bowl LII | Super Bowl LII Host Committee

All Together in Minnesota

We're the Bold North!
We’re a collection of innovators and idealists, scientists and risk takers, explorers, and storytellers. From arts and industry to music and medicine, we throw caution to the wind-chill.

We are the Bold North. It’s who we are, what we do, and how we do things. And in 2018 we’re coming together to spotlight Minnesota on the biggest stage in the world.

Our Mission

Utilizing our bold new stadium as a backdrop and the exposure generated by this tremendous event, we will introduce the world to Minnesota’s authentic, Bold North brand, reflecting the diverse and innovative culture of our state, by creating and implementing the preeminent Super Bowl experience that delivers on our promises; generating a significant economic impact for the state and providing a lasting legacy for all of Minnesota.

Create Lasting Economic Impact

With our bold new stadium serving as backdrop to one of the biggest events on Earth, Minnesota is proud to introduce millions of visitors from around the globe not just to our state, but to our state of mind: The Bold North.

The Bold North reflects the diverse and innovative culture of Minnesota. By offering up the preeminent Super Bowl experience, we’re delivering on our promise to foster lasting economic growth for the state while providing an enduring legacy of inclusiveness and prosperity for all Minnesotans.

the legacy fund

Our Team

frequently asked

questions

How will the Super Bowl benefit communities?

Beyond its star power, Super Bowl LII is an engine for growth and opportunity for our state. The game will leave an economic impact of more than $400 million, attract more than a million visitors, and welcome thousands of members of the media filing stories on just about every facet of Minnesota life.

As the Host Committee for Super Bowl LII, our goal is to ensure that the positive impacts of the game touch every corner of our state. One of the ways we'll accomplish this is through t ...continue reading

What does it take to be a volunteer?

Volunteers will undergo screening and training prior to being deployed during the Super Bowl festivities. More information will be available in late 2016; please sign up here to receive updates.

What is the Host Committee?

The Minnesota Super Bowl Host Committee serves as the liaison between the National Football League and the local community. Our job is to plan and support activities to ensure a safe and successful Super Bowl experience for both the league and Minnesotans and to use the Super Bowl platform to introduce the world to our Bold North story. The Host Committee is a 501(c)(6) non-profit.

Why is it important for Minnesota to host a Super Bowl?

As one of the most watched events in the world, the Super Bowl instantly puts our state in the national spotlight. Super Bowl XLIX drew a record-setting 114.5 million viewers, making it the most watched program in US television history. More than 5,000 members of the media will be in attendance to cover not only the game, but also the excitement and activity surrounding it. Super Bowl Media Center presented by Microsoft goes live 10 days before the game, with countless shows broadcasting &quo ...continue reading

How can I get involved?

While the Super Bowl will be seen by millions from around the world, this is still a Minnesota event, through and through. If you'd like to help, there's a way for all Minnesotans to volunteer for the Super Bowl. There are also paid positions, corporate partnerships, and, for local businesses, Business Connect. Click here to learn more about getting involved.